Snowboarding has always been a male-dominated sport, but women are now shattering the glass ceiling in this industry. From the slopes to the business side of things, these women have turned the sport of snowboarding on its head and redefined what it means to be a lady shredder.
One of the pioneers of women’s snowboarding is Jamie Anderson. She has been competing since she was just 10 years old, taking the world by storm at the age of 16 when she won her first medal in the Winter X Games. Anderson has become an influential figure in the snowboarding community, using her platform to advocate for sustainable living and eco-friendly practices on the mountain.
Another female snowboarding icon is Chloe Kim. Born to Korean immigrants, Kim made history at the 2018 Winter Olympics as the youngest woman to win a gold medal in snowboarding. She is known for her high-flying tricks and her ability to push the limits of what’s possible on a board. Not only does she shred on the slopes, but she also uses her position to advocate for gender and racial equality in sports.
Beyond the athletes, there are women breaking barriers in the business world of snowboarding. One such trailblazer is Donna Carpenter, the CEO of Burton Snowboards. Carpenter has been with the company since its early days, starting as a receptionist in the 1980s. Under her leadership, Burton has become a global leader in the industry, focusing on sustainability, innovation, and inclusivity. She has also made it a priority to empower women in the company, making sure they have equal opportunities for advancement and recognition.
Women are also making their mark in the snowboarding media world. As more and more female riders emerge, there is a growing demand for women’s perspectives in the coverage of the sport. Mary Walsh, the founder of Yobeat, is one of the women leading the charge. Walsh’s website has become a go-to source for snowboarding news and culture, showcasing the talents of female riders and amplifying their voices.
These women are not just breaking barriers; they’re shattering them. They’re paving the way for the next generation of female snowboarders and changing the face of the sport. From the mountains to the boardroom, these women are proving that anything is possible with enough drive, determination, and passion. So the next time you hit the slopes, take a moment to appreciate the women who are pushing the boundaries of what it means to be a female snowboarder.
